Comic-Con Strikes Again! (Kindle Single)

Comic-Con Strikes Again! (Kindle Single) by
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Each July the city of San Diego fills to the brim with science-fiction, fantasy, and comic-book nerds. Batman and Star Wars fanatics roam the streets in costume, D&D gamers spend hours in huddles, and die-hard fans of certain movies, comics, and books revel in fandom. Douglas Wolk, a journalist and critic who writes on comic books, expresses it this way: "Comic-Con is a bacchanalian 100-hour orgy of fandom, and fandom is all about cathexis: investing one's energy and identity in a particular idea or person or thing." In this Kindle Single, Wolk explores both the culture of enthusiasts and the big business of extending a comic book into a novel, and then into a movie, and then into merchandise, and then into a massive branded franchise with an endless array of things for fans to buy. Read more Comic-Con Strikes Again! (Kindle Single)

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Comic-Con International is the world capital of fandom. Every year, 130,000 people flock to San Diego for a five-day marathon of Hollywood star power, sensory overload, gigantic shopping bags, grand feats of imagination, tacky nostalgia, very long lines, and people dressed up as Princess Leia. It's the place where people who love the fantastic side of culture go to express that love, and where the companies that want to sell them fantasies in every possible medium try desperately to woo them.